Effective Date: 22 November 2024

Modbox Pty Ltd (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [modboxoz.com.au]. Please read this policy carefully to understand our practices regarding your information and how we handle it.

1. Information We Collect

When you visit our website, we may collect the following types of information:

a. Personal Information

We do not collect personal information unless you voluntarily provide it, such as when you:

Submit a contact form.
Email us directly.

The personal information we may collect includes your name, email address, phone number, and any other details you choose to share with us.

b. Non-Personal Information

We use third-party tools like Google Analytics, Google Ads, Google Tag Manager, Google Search Console, and the Meta Pixel to collect non-personal information automatically, such as:

Your IP address.
Browser type and version.
Device type and operating system.
Pages you visit on our website.
The time and date of your visit.
Referring websites or search terms used to find us.

This information is used for analytics, advertising, and improving our website's functionality and user experience.

2. How We Use Your Information

We may use the information collected for the following purposes:

To respond to your enquiries or requests.
To improve our website and tailor it to your preferences.
To track and measure the effectiveness of our marketing campaigns.
To serve targeted ads via Google Ads and Meta platforms (e.g., Facebook and Instagram).
To monitor website traffic and usage trends using Google Analytics.

3. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to collect information. Cookies are small text files placed on your device that help us analyse website performance and deliver relevant advertising.

a. Types of Cookies We Use

Essential Cookies: Necessary for the website to function properly.
Analytics Cookies: Help us understand how users interact with our website (via Google Analytics).
Advertising Cookies: Used to show you ads that are relevant to your interests (via Google Ads and Meta Pixel).

b. Managing Cookies

You can control or disable cookies through your browser settings. However, disabling cookies may impact the functionality of the website.

4. Third-Party Services

We use the following third-party tools to manage our website, analyse traffic, and run advertising campaigns:

Google Analytics: Tracks website usage and provides insights into visitor behaviour.
Google Ads: Delivers targeted advertisements to users based on their interests and activity.
Google Tag Manager: Manages and deploys tracking scripts on our website.
Google Search Console: Monitors and reports on website performance in Google Search.
Meta Pixel: Tracks interactions on our site to improve Facebook and Instagram advertising.

These services may collect, process, and store your data according to their respective privacy policies. We encourage you to review these policies:

5. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following circumstances:

With service providers or partners who assist us in operating our website or running advertising campaigns.
If required by law or to comply with legal obligations.

6. Data Security

We take reasonable steps to protect the information we collect from misuse, loss, unauthorised access, or disclosure. However, no data transmission over the internet can be guaranteed as completely secure.

7. Your Rights

Under the Australian Privacy Act 1988 (Cth), you have the right to:

Request access to the personal information we hold about you.
Request corrections to any inaccurate information.
Opt-out of receiving targeted advertising by managing your cookie preferences or using opt-out tools provided by Google and Meta.

To exercise your rights or make an enquiry, please contact us at [Insert Contact Details].

8. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The updated policy will be posted on this page with the effective date.

9. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us.

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